The process of improving your keyword rank on SERPs calls for ongoing monitoring and optimization. It’s crucial to keep in mind that staying current with the most recent SEO best practices is crucial for achieving a better keyword position.
You should also regularly review and adjust strategies and be patient as it may take several months before you see a change in your keyword position.
So how can you improve your keyword position and and get the results you want?
1. Investigate the Keyword
Identifying your target market, target audience, and their needs and desires will be the first step. This will make it easier to find the appropriate keywords for them.
For example, your target market as a real estate agent is likely buyers or sellers, and your target audience is first-time buyers or luxury home seekers. Optimize your website with relevant keywords such as “luxurious Villas,” “homes with 4 bedrooms”.
Secondly, when conducting keyword research, it is critical to consider the intent of the keyword. If your keyword is a question, make sure to include an answer in your content. If there is a problem, provide a solution.
Furthermore, keyword research tools such as Google Keyword Planner or SEMrush can assist you in determining the search volume, competition, and potential traffic for keywords related to your business or industry. Additionally, looking for long-tail keywords, analyzing competition, using keyword modifiers, and monitoring seasonal trends can all help you optimize your research.
2. Improve Page Performance
The following are some best practices for page optimization:
1. Make sure your page is mobile-friendly, as more people access the internet via mobile devices.
2. Compressing images and minifying code can help your page load faster. To detect errors, you can use free tools such as PageSpeed Insights.
3. Provide a sitemap to search engines to assist them in discovering and indexing your pages.
4. Use a Schema Markup Generator to incorporate structured data (Schema markup) that will help search engines understand the context of your pages.
3. Use Keywords in Content & Meta Tags
One of the best methods to improve your keyword ranking is to create a valuable and an optimized content, Using the target keyword wisely throughout the content, in headings, titles, and meta descriptions, to achieve this. Additionally, make sure that the content is well-written and beneficial to the audience.
Ensure that your content contains your target keyword both in the first 100 words and the last 100 words. Additionally, naturally incorporate different spellings and synonyms of your target keyword throughout the content. This will increase the likelihood that search engines will recognize the context and relevance of the content to the target keyword.
For example: you might want to optimize your page as a real estate agent for the keyword “affordable apartments in Dubai .” Two of the most important on-page SEO elements are the title tag and meta description. The keyword “affordable apartments in Dubai” should be included in both meta title and meta description. This will help the search engine understand the context of your page and will also give the user a sense of what to expect when they visit your website. This increases the likelihood that it will show up in SERPs.
4. Optimize your URL
1. Use keywords in the URL, but don’t overuse them.
2. Keep URLs brief and to the point.
3. To separate words in the URL, use hyphens (-).
4. Use only lowercase letters.
5. Avoid using dynamic parameters in URLs.
6. To assist search engines in understanding the structure of your website, use a breadcrumb navigation structure.
7. Include the most important keyword near the start of the URL.
8. Ensure that all URLs are search engine accessible and crawlable.
A URL that has been optimized is one that is clear, concise, and includes the target keyword. Here’s an illustration:
Assume you run a real estate agency and want to optimize a page for the keyword “luxury homes in Dubai city.” This page’s URL could be “www.yourwebsite.com/luxury-homes-dubai-city.” This URL is clear and concise, and it includes the target keyword, which will aid search engines in understanding the page’s content while also making it simple for users to understand what the page is about.
It’s important to keep URLs for your website short and avoid using special characters, numbers, and stop words.
5. Refine Images
By adhering to these best practices, you can help ensure that your images are SEO-friendly and increase your chances of appearing high in image search results:
1. For images, use descriptive, keyword-rich file names. Instead of naming an image “IMG7654.jpg,” a more descriptive, keyword-rich file name could be “Black-watch.jpg.
2. Include keywords in the alt text when describing an image.
3. Use title tags to describe the content of an image and include keywords.(fix and meaning).
4. Images should be compressed to reduce file size and speed up page loads.
5. To make sure that images look good on all devices and screen sizes, use responsive images.
6. To make images on your website easier for search engines to find and crawl, create image sitemaps.
7. Use structured data to give search engines details about your images.
6. Create Internal Links
The first benefit of internal linking is that it spreads link power and ranking power throughout a website. This may improve both the overall authority of the website and the ranking of specific pages. it can also enhance user experience by making it simpler for visitors to browse a website and find the information they need. Last but not least, internal linking can aid in improving a website’s crawlability, which can improve indexing and visibility in search engine results.
7. Use social media to your advantage
It’s important to keep in mind that social media signals do not directly affect rankings, but they can indirectly help your website’s position in search results as follows:
1. Social shares can increase traffic to your website, resulting in more page views and engagement. This can result in higher search engine rankings because search engines consider engagement metrics when determining a webpage’s relevance and authority.
2. Additionally, you can use social media to create backlinks to your website. Backlinks play a significant role in assessing a website’s authority and relevance and can raise its search engine ranking.
3. Moreover, social media can help with brand awareness and trust-building with your target audience, which can increase the number of click-throughs from the SERP and boost your website’s ranking.
4. By creating and optimizing business listings, social media can also help local SEO. This can increase your company’s visibility in local search results.
8. Utilize Google My Business
The following are some ways Google My Business (GMB) can raise your keyword ranking:
1. GMB enables you to make a business listing that appears in Google Maps and in the local pack, the area of the SERP that lists local businesses in response to particular queries. Your business’s visibility may increase if you rank higher in local search results thanks to improved GMB listing optimization.
2. One of the ranking factors for local search on Google is based on reviews from GMB. Positive reviews can enhance your reputation and increase your visibility in local search results.
3. The likelihood that users will click through to your website is increased if your GMB listing is complete and accurate. This may raise your website’s click-through rate (CTR), which may raise its position in search results.
4. GMB allows you to optimize your listing with keywords, images, and other information that will help your listing appear in relevant searches.
9. Keep a Record of Progress
Monitoring your progress over time is one of the most important aspects of improving your keyword position. Track your website’s search engine rankings with tools like Google Analytics and Google Search Console to see how your efforts are affecting your keyword position. These tools can provide you with valuable insights into the traffic and engagement on your website, as well as information about the keywords that are driving traffic to your site.
By monitoring your progress, you can determine where adjustments need to be made and observe how your efforts are affecting your keyword position. You can also keep track of the links leading to your website to see how your efforts to build backlinks are having an effect.
Keep up with the most recent SEO trends
To summarize, ranking for a keyword requires time, effort, and patience. By following these recommendations and continuously assessing and improving the performance of your website, you can increase your chances of ranking highly in search engine results. Remember that SEO is a continuous process that requires ongoing maintenance and updates in order to remain relevant and competitive in the market.